Facebook e Instagram Ads - Creativvo: Agencia de Marketing Digital

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Objetivo general

Brindar a los participantes las herramientas y conocimientos necesarios para crear campañas de publicidad efectivas en Facebook e Instagram, desde la comprensión de conceptos básicos de marketing digital hasta la implementación de anuncios y el análisis de resultados, orientados al incremento de ventas en sus negocios.
Crea campañas publicitarias efectivas en Facebook e Instagram.

Este curso está diseñado para emprendedores y personas interesadas en desarrollar habilidades en publicidad digital para promover sus productos y servicios en las plataformas de Meta (Facebook, Instagram y WhatsApp).
¿Qué aprenderás en este curso?

Aprende desde cero a hacer anuncios en Facebook e Instagram. Te enseñaremos a crear tus primeras campañas, elegir a quién mostrar tus anuncios y cómo mejorar tus resultados.
Temario
Esto veremos en los 3 días del curso
DÍA 1
Módulo I: Conceptos básicos del Marketing Digital.

• ¿Qué es el Marketing Digital?
• Tendencias del Marketing Digital
• Introducción a la Publicidad Digital de Facebook
• Términos y conceptos de Publicidad Digital
• Analizando al Consumidor Digital
• Conoce a tu audiencia

Módulo II: Introducción a los anuncios de Facebook e Instagram.

• ¿Por qué veo anuncios en Facebook e Instagram?
• ¿Cómo funciona la publicidad en Facebook?
• Elementos de un anuncio
• ¿Qué hay detrás de un anuncio?
• La relevancia de los anuncios
• ¿Dónde se ven tus anuncios?
• Ciclo de ventas del usuario
• ¿Quién es tu cliente ideal?
• ¿Qué es Meta Ads?
• Recorrido por el Administrador de Anuncios
DÍA 2
Módulo III: Machine Learning.

• Estadística e Inteligencia Artiﬁcial
• ¿Qué es el Machine Learning?
• Herramientas de inteligencia artificial
• El poder de los objetivos de campaña
• Sistema de Entrega de Anuncios
• Fase de aprendizaje de los anuncios
• Meta Advantage +

Módulo IV: Estructura y conﬁguración de plataforma.

• Creación y optimización de Fan Page y cuenta de Instagram del negocio
• Configuración de WhatsApp Business
• Meta Business Suite: Cuentas y Activos
• Creación de Business Manager
• Creación de Cuenta Publicitaria
DÍA 3
Módulo V: Creando nuestra primera campaña.

• Estructura de la publicidad en tres niveles
• Estructura de campañas rentables
• ¿Qué quieres conseguir con tu campaña?
• Eligiendo nuestros objetivos de campaña
• La estrategia en Facebook Ads
• Lanzamiento de campañas

Módulo VI: Conﬁguración del conjunto de anuncios.

• ¿Cómo organizar mis conjuntos de anuncios?
• Simpliﬁcación de conjuntos de anuncios
• Introducción a los públicos en Facebook
• La temperatura del público
• Estrategias de Segmentación
• Técnicas para encontrar intereses
• Ubicaciones y presupuesto
• Últimas recomendaciones
Temario
Esto veremos en los 3 días del curso
DÍA 1
Módulo I: Introducción a la Publicidad Digital
¿Qué es la publicidad digital y cómo funciona?
El ecosistema publicitario en Facebook e Instagram.
Principios del marketing digital: embudo de conversión y customer journey.
Tipos de anuncios y formatos disponibles en Facebook e Instagram.
Objetivos de campaña: reconocimiento, consideración y conversión.

Módulo II: Conociendo al Consumidor Digital y su Comportamiento
Psicología del consumidor digital.
¿Qué atrae la atención del usuario en redes sociales?
Comportamiento de compra y fases del proceso de decisión.
Segmentación avanzada del consumidor: intereses, comportamientos y demografía.
Análisis de tendencias y datos de consumo.

Módulo III: Optimización de Perfiles en Redes Sociales
Optimización de perfiles de Facebook e Instagram.
Reels y contenido orgánico en Instagram.
Introducción al diseño de anuncios: cómo crear gráficos que venden.
Uso de Canva para diseñar anuncios.
CapCut: creación de videos cortos y reels.
Configuración de WhatsApp Business para empresas.
DÍA 2
Módulo IV: Configuración de Business Manager y Cuentas Publicitarias
¿Qué es Business Manager y cómo configurarlo desde cero?
Configuración de cuentas publicitarias y asignación de roles.
Conexión de páginas, cuentas de Instagram y WhatsApp con Business Manager.
Explicación de la estructura: campañas, conjuntos de anuncios y anuncios.

Módulo V: Segmentación y Públicos en Facebook e Instagram Ads
Segmentación básica vs. segmentación avanzada.
Creación de públicos personalizados: cómo aprovechar tus propios datos.
Públicos similares (Lookalike Audiences) para ampliar el alcance.
Estrategias de remarketing.

Módulo VI: Creación y Gestión de Campañas Publicitarias
Configuración paso a paso de una campaña publicitaria.
Explicación detallada de los tres pilares: campaña, conjunto de anuncios y anuncios.
Asignación de presupuesto y selección de ubicaciones.
Creación de anuncios en función de los objetivos (alcance, tráfico, conversiones).
Diferentes formatos de anuncios: imagen, video, carrusel, reels.
DÍA 3
Módulo VII: Lanzamiento y Optimización de Campañas
Lanzamiento oficial de una campaña: recomendaciones para la fase de aprendizaje.
Errores comunes al lanzar campañas y cómo evitarlos.
Monitoreo de resultados iniciales: qué observar en la fase de aprendizaje.
Estrategias para escalar campañas exitosas sin interrumpir su rendimiento.

Módulo VIII: Análisis de Métricas y Optimización de Campañas
Principales métricas de éxito de tus campañas.
Analizando el rendimiento de las campañas.
Cómo ajustar campañas en función de los resultados obtenidos.
Estrategias de optimización continua para mejorar el retorno de la inversión.
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+Math.round(Number(n)||0).toLocaleString('es-MX');return withMXN?val+' MXN':val}\nfunction formatCurrencyInput(el){const n=parseCurrency(el.value);el.value=n?money(n):''}\nfunction addDays(v,days){if(!v)return '';const d=new Date(v+'T12:00:00');d.setDate(d.getDate()+days);return d.getFullYear()+'-'+pad(d.getMonth()+1)+'-'+pad(d.getDate())}\nfunction endDate(){const start=$('fechaInstalacion').value,dur=Number($('duracionProyecto').value)||0;return(start\u0026amp;\u0026amp;dur)?addDays(start,dur-1):''}\nfunction durationLabel(){const n=Number($('duracionProyecto').value)||0;return n?(n+' '+(n===1?'d\u00eda':'d\u00edas')):'\u2014'}\nfunction modalityLabel(){return $('modalidadPago').value==='unico'?'Pago \u00fanico':$('modalidadPago').value==='plan'?'Plan de pagos':'\u2014'}\nfunction frequencyLabel(){const v=$('frecuenciaPagos').value;return v==='semanal'?'Semanal':v==='quincenal'?'Quincenal':v==='manual'?'Manual':'\u2014'}\nfunction selectedOrDash(id){return $(id).value||'\u2014'}\n\nfunction fillQty(id,label){\n const s=$(id);s.innerHTML='\u0026lt;option value=\"0\"\u0026gt;'+label+'\u0026lt;\/option\u0026gt;';\n for(let i=1;i\u0026lt;=15;i++)s.innerHTML+='\u0026lt;option value=\"'+i+'\"\u0026gt;'+i+'\u0026lt;\/option\u0026gt;';\n}\n\nfunction syncStructuralFields(){\n const vig=Number($('viguetasCantidad').value)||0;\n $('viguetasMedida').disabled=vig===0;\n if(vig===0)$('viguetasMedida').value='';\n\n const rip=Number($('ripasCantidad').value)||0;\n $('ripasMedida').disabled=rip===0;\n if(rip===0)$('ripasMedida').value='';\n\n const col=Number($('columnas').value)||0;\n $('medidaColumnas').disabled=col===0;\n if(col===0)$('medidaColumnas').value='';\n}\n\nfunction syncPaymentMode(){\n const mode=$('modalidadPago').value;\n const modeChanged=mode!==lastPaymentMode;\n\n $('paymentConfig').classList.toggle('hidden',!mode);\n $('singleOptions').classList.toggle('hidden',mode!=='unico');\n $('singlePayHelper').classList.toggle('hidden',mode!=='unico');\n $('planOptions').classList.toggle('hidden',mode!=='plan');\n $('planPayHelper').classList.toggle('hidden',mode!=='plan');\n\n if(modeChanged){\n if(mode==='plan'){\n $('numeroPagos').value='';\n $('frecuenciaPagos').value='';\n $('anticipo').value='';\n $('fechaAnticipoPlan').value=$('fechaAnticipo').value||todayISO();\n planAdvanceEdited=false;\n manualDates={};\n }else if(mode==='unico'){\n $('numeroPagos').value='';\n $('frecuenciaPagos').value='';\n $('anticipo').value='';\n planAdvanceEdited=false;\n manualDates={};\n }else{\n $('numeroPagos').value='';\n $('frecuenciaPagos').value='';\n $('anticipo').value='';\n planAdvanceEdited=false;\n manualDates={};\n }\n lastPaymentMode=mode;\n }\n\n const count=Number($('numeroPagos').value)||0;\n const freq=$('frecuenciaPagos').value;\n\n $('planFrequencyStep').classList.toggle('hidden',mode!=='plan'||count\u0026lt;2);\n $('planAdvanceStep').classList.toggle('hidden',mode!=='plan'||count\u0026lt;2||!freq);\n\n if(mode!=='unico')$('anticipoAutoTexto').textContent='$0';\n\n if(mode==='plan'\u0026amp;\u0026amp;count\u0026gt;=2){\n const total=parseCurrency($('precioFinal').value);\n if(total\u0026amp;\u0026amp;!planAdvanceEdited){\n const suggested=Math.floor(total\/count);\n $('anticipo').value=money(suggested);\n }\n }\n}\n\nfunction getNextFolio(){\n const y=new Date().getFullYear(),key='fichaFolio_'+y;\n const next=Number(localStorage.getItem(key)||0)+1;\n return 'PROY-'+y+'-'+String(next).padStart(3,'0');\n}\nfunction commitFolio(f){\n const m=f.match(\/^PROY-(\\d{4})-(\\d+)$\/);if(!m)return;\n const key='fichaFolio_'+m[1],n=Number(m[2]),cur=Number(localStorage.getItem(key)||0);\n if(n\u0026gt;cur)localStorage.setItem(key,String(n));\n}\n\nfunction buildPayments(){\n const total=parseCurrency($('precioFinal').value);\n const mode=$('modalidadPago').value;\n if(!total||!mode)return [];\n\n const start=mode==='plan'?$('fechaAnticipoPlan').value:$('fechaAnticipo').value;\n\n if(mode==='unico'){\n const advance=Math.round(total*0.35);\n const finalAmount=total-advance;\n $('anticipoAutoTexto').textContent=money(advance);\n return [\n {label:'Anticipo 35%',amount:advance,date:start,index:0},\n {label:'Liquidaci\u00f3n final',amount:finalAmount,date:endDate(),index:1}\n ];\n }\n\n const count=Number($('numeroPagos').value)||0;\n const freq=$('frecuenciaPagos').value;\n if(count\u0026lt;2||!freq)return [];\n\n const advance=Math.min(total,parseCurrency($('anticipo').value));\n const rows=[{label:'Anticipo',amount:advance,date:start,index:0}];\n const remaining=Math.max(0,total-advance),other=count-1,base=other?Math.floor(remaining\/other):0;\n let used=0;\n\n for(let i=1;i\u0026lt;count;i++){\n const last=i===count-1;\n const amount=last?remaining-used:base;used+=amount;\n let date='';\n if(freq==='semanal')date=addDays(start,7*i);\n else if(freq==='quincenal')date=addDays(start,14*i);\n else date=manualDates[i]||'';\n rows.push({label:last?'Pago final':'Pago '+(i+1),amount,date,index:i});\n }\n return rows;\n}\n\nfunction qtyText(idCount,idMeasure,zero){\n const n=Number($(idCount).value)||0;\n if(!n)return zero;\n return n+' \u00b7 '+($(idMeasure).value||'medida pendiente');\n}\n\nfunction renderPayments(){\n const mode=$('modalidadPago').value;\n const rows=buildPayments();\n const list=$('paymentList');\n\n if(!mode){\n list.innerHTML='';\n $('paymentStatus').textContent='Selecciona la modalidad de pago.';\n $('paymentNotice').style.display='none';\n return rows;\n }\n\n if(!rows.length){\n list.innerHTML='';\n $('paymentStatus').textContent=mode==='plan'?'Completa los datos del plan de pagos.':'Ingresa el precio final.';\n $('paymentNotice').style.display='none';\n return rows;\n }\n\n const freq=$('frecuenciaPagos').value;\n list.innerHTML=rows.map((r,i)=\u0026gt;{\n const 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const assigned=rows.reduce((sum,r)=\u0026gt;sum+r.amount,0);\n $('paymentStatus').textContent='Total programado: '+money(assigned);\n\n const notice=$('paymentNotice');\n let msg='';\n if(mode==='unico'\u0026amp;\u0026amp;!endDate())msg='Selecciona la fecha de inicio y la duraci\u00f3n estimada para calcular la fecha de liquidaci\u00f3n.';\n else if(mode==='plan'\u0026amp;\u0026amp;parseCurrency($('anticipo').value)\u0026gt;parseCurrency($('precioFinal').value))msg='El anticipo no puede ser mayor que el precio final.';\n else if(rows.some(r=\u0026gt;!r.date))msg='Hay pagos sin fecha.';\n notice.style.display=msg?'block':'none';\n notice.textContent=msg;\n return rows;\n}\n\nfunction update(render=true){\n syncStructuralFields();\n syncPaymentMode();\n\n const a=Number($('ancho').value)||0,l=Number($('largo').value)||0,area=a*l;\n const medidas=a\u0026amp;\u0026amp;l?a.toFixed(2)+' \u00d7 '+l.toFixed(2)+' m':'\u2014';\n const alturas=($('alturaFrontal').value||$('alturaPosterior').value)?(($('alturaFrontal').value||'\u2014')+' \/ '+($('alturaPosterior').value||'\u2014')+' m'):'\u2014';\n const columnas=Number($('columnas').value)?$('columnas').value+' \u00b7 '+($('medidaColumnas').value||'medida pendiente'):'Sin columnas';\n const viguetas=qtyText('viguetasCantidad','viguetasMedida','Sin viguetas');\n const ripas=qtyText('ripasCantidad','ripasMedida','Sin ripas');\n const fin=endDate();\n $('areaTexto').textContent=area.toFixed(2)+' m\u00b2';\n $('fechaFinTexto').textContent=fmtDate(fin);\n\n const rows=render?renderPayments():buildPayments();\n const mode=$('modalidadPago').value;\n const freqText=mode==='plan'\u0026amp;\u0026amp;$('frecuenciaPagos').value?'Frecuencia: '+frequencyLabel():'';\n\n const map={\n previewFolio:$('folio').value||'\u2014',previewFolioDetalle:$('folio').value||'\u2014',previewFechaVisita:fmtDate($('fechaVisita').value),\n previewNombre:$('nombre').value||'\u2014',previewTelefono:$('telefono').value||'\u2014',previewDireccion:$('direccion').value||'\u2014',\n previewMedidas:medidas,previewArea:area.toFixed(2)+' m\u00b2',previewTipo:selectedOrDash('tipoInstalacion'),previewAlturas:alturas,previewCaida:selectedOrDash('caida'),\n previewColumnas:columnas,previewViguetas:viguetas,previewRipas:ripas,previewCubierta:selectedOrDash('cubierta'),previewRevestimiento:selectedOrDash('revestimiento'),\n previewFechaInstalacion:fmtDate($('fechaInstalacion').value),previewDuracion:durationLabel(),previewFechaFin:fmtDate(fin),previewHora:$('horaInstalacion').value||'\u2014',\n previewModalidad:modalityLabel(),previewFrecuencia:freqText,previewPrecio:money(parseCurrency($('precioFinal').value),true),\n previewObservaciones:$('observaciones').value.trim()||'Sin observaciones.'\n };\n Object.entries(map).forEach(([k,v])=\u0026gt;$(k).textContent=v);\n\n $('previewPayments').innerHTML=rows.map(r=\u0026gt;'\u0026lt;div class=\"detail\"\u0026gt;\u0026lt;span\u0026gt;'+r.label+'\u0026lt;br\u0026gt;\u0026lt;small style=\"color:#777\"\u0026gt;'+fmtDate(r.date)+'\u0026lt;\/small\u0026gt;\u0026lt;\/span\u0026gt;\u0026lt;strong\u0026gt;'+money(r.amount)+'\u0026lt;\/strong\u0026gt;\u0026lt;\/div\u0026gt;').join('');\n\n const pdf={\n pdfFolio:$('folio').value||'\u2014',pdfFolioDetalle:$('folio').value||'\u2014',\n pdfNombre:$('nombre').value||'\u2014',pdfTelefono:$('telefono').value||'\u2014',pdfDireccion:$('direccion').value||'\u2014',\n pdfMedidas:medidas,pdfArea:area.toFixed(2)+' m\u00b2',pdfTipo:selectedOrDash('tipoInstalacion'),pdfAlturas:alturas,pdfCaida:selectedOrDash('caida'),\n pdfVigaPrincipal:selectedOrDash('vigaPrincipal'),pdfVigaSecundaria:selectedOrDash('vigaSecundaria'),pdfColumnas:columnas,pdfViguetas:viguetas,pdfRipas:ripas,\n pdfCubierta:selectedOrDash('cubierta'),pdfRevestimiento:selectedOrDash('revestimiento'),pdfFechaVisita:fmtDate($('fechaVisita').value),\n pdfFechaInstalacion:fmtDate($('fechaInstalacion').value),pdfDuracion:durationLabel(),pdfFechaFin:fmtDate(fin),pdfHora:$('horaInstalacion').value||'\u2014',\n pdfModalidad:modalityLabel(),pdfFrecuencia:freqText,pdfPrecio:money(parseCurrency($('precioFinal').value),true),pdfObservaciones:$('observaciones').value.trim()||'Sin observaciones.'\n };\n Object.entries(pdf).forEach(([k,v])=\u0026gt;$(k).textContent=v);\n $('pdfPayments').innerHTML=rows.map(r=\u0026gt;'\u0026lt;div class=\"pdf-pay\"\u0026gt;\u0026lt;div\u0026gt;'+r.label+'\u0026lt;\/div\u0026gt;\u0026lt;div\u0026gt;'+fmtDate(r.date)+'\u0026lt;\/div\u0026gt;\u0026lt;div style=\"text-align:right;font-weight:800\"\u0026gt;'+money(r.amount)+'\u0026lt;\/div\u0026gt;\u0026lt;\/div\u0026gt;').join('');\n}\n\nfunction collect(){\n const ids=['folio','fechaVisita','fechaInstalacion','duracionProyecto','horaInstalacion','nombre','telefono','direccion','ancho','largo','alturaFrontal','alturaPosterior','tipoInstalacion','columnas','caida','vigaPrincipal','vigaSecundaria','viguetasCantidad','viguetasMedida','ripasCantidad','ripasMedida','medidaColumnas','cubierta','revestimiento','precioFinal','modalidadPago','anticipo','numeroPagos','fechaAnticipo','fechaAnticipoPlan','frecuenciaPagos','observaciones'];\n const o={manualDates:{...manualDates}};\n ids.forEach(id=\u0026gt;o[id]=$(id).value);\n return o;\n}\n\nfunction apply(d){\n Object.entries(d).forEach(([k,v])=\u0026gt;{if(k!=='manualDates'\u0026amp;\u0026amp;$(k))$(k).value=v});\n manualDates=d.manualDates||{};\n planAdvanceEdited=$('modalidadPago').value==='plan'\u0026amp;\u0026amp;!!$('anticipo').value;\n lastPaymentMode=$('modalidadPago').value;\n if($('precioFinal').value)formatCurrencyInput($('precioFinal'));\n if($('anticipo').value)formatCurrencyInput($('anticipo'));\n update();\n}\n\nfunction getSaved(){try{return JSON.parse(localStorage.getItem('fichasProyecto')||'{}')}catch(e){return {}}}\nfunction setSaved(o){localStorage.setItem('fichasProyecto',JSON.stringify(o))}\nfunction refreshSaved(){\n const saved=getSaved(),sel=$('savedSelect'),cur=sel.value;\n sel.innerHTML='\u0026lt;option value=\"\"\u0026gt;Selecciona una ficha guardada\u0026lt;\/option\u0026gt;';\n Object.keys(saved).sort().reverse().forEach(k=\u0026gt;{const op=document.createElement('option');op.value=k;op.textContent=k+(saved[k].nombre?' \u00b7 '+saved[k].nombre:'');sel.appendChild(op)});\n if(saved[cur])sel.value=cur;\n}\nfunction saveCurrent(){\n const d=collect();if(!d.folio.trim()){alert('Agrega un folio.');return}\n const saved=getSaved();saved[d.folio]=d;setSaved(saved);commitFolio(d.folio);refreshSaved();$('savedSelect').value=d.folio;alert('Ficha guardada correctamente.');\n}\n\nfunction newFicha(){\n manualDates={};\n planAdvanceEdited=false;\n lastPaymentMode='';\n document.querySelectorAll('input[type=text],input[type=tel],input[type=number],textarea').forEach(el=\u0026gt;el.value='');\n $('folio').value=getNextFolio();\n $('fechaVisita').value=todayISO();\n $('fechaInstalacion').value='';$('duracionProyecto').value='';$('horaInstalacion').value='';\n $('tipoInstalacion').value='';$('columnas').value='0';$('caida').value='';\n $('vigaPrincipal').value='';$('vigaSecundaria').value='';\n $('viguetasCantidad').value='0';$('viguetasMedida').value='';\n $('ripasCantidad').value='0';$('ripasMedida').value='';\n $('medidaColumnas').value='';$('cubierta').value='';$('revestimiento').value='';\n $('precioFinal').value='';$('modalidadPago').value='';$('anticipo').value='';$('numeroPagos').value='';$('frecuenciaPagos').value='';\n $('fechaAnticipo').value=todayISO();\n $('fechaAnticipoPlan').value=todayISO();\n syncStructuralFields();syncPaymentMode();update();\n}\n\nasync function downloadPDF(){\n update();\n const rows=buildPayments(),notice=$('pdfNotice');\n if(!$('modalidadPago').value){notice.style.display='block';notice.textContent='Selecciona una modalidad de pago antes de descargar el PDF.';return}\n if(!parseCurrency($('precioFinal').value)){notice.style.display='block';notice.textContent='Ingresa el precio final antes de descargar el PDF.';return}\n if(!rows.length||rows.some(r=\u0026gt;!r.date)){notice.style.display='block';notice.textContent='Completa las fechas del esquema de pago antes de descargar el PDF.';return}\n notice.style.display='none';\n\n if(typeof html2pdf==='undefined'){\n alert('No se pudo cargar el generador de PDF. Revisa tu conexi\u00f3n a internet.');\n return;\n }\n\n const filename=($('folio').value||'Ficha_Proyecto').replace(\/[^a-zA-Z0-9_-]\/g,'_')+'.pdf';\n\n \/\/ El PDF se genera desde una copia exacta de la tarjeta-resumen visible.\n const stage=document.createElement('div');\n stage.className='pdf-export-stage';\n\n const card=document.querySelector('.preview-card').cloneNode(true);\n stage.appendChild(card);\n document.body.appendChild(stage);\n\n try{\n await html2pdf().set({\n margin:[18,18,18,18],\n filename,\n image:{type:'jpeg',quality:.98},\n html2canvas:{scale:2,useCORS:true,backgroundColor:'#f3f3f3'},\n jsPDF:{unit:'pt',format:'a4',orientation:'portrait'},\n pagebreak:{mode:['avoid-all','css','legacy']}\n }).from(card).save();\n }finally{\n stage.remove();\n }\n}\n\nfillQty('viguetasCantidad','Sin viguetas');\nfillQty('ripasCantidad','Sin ripas');\n\nconst ids=['folio','fechaVisita','fechaInstalacion','duracionProyecto','horaInstalacion','nombre','telefono','direccion','ancho','largo','alturaFrontal','alturaPosterior','tipoInstalacion','columnas','caida','vigaPrincipal','vigaSecundaria','viguetasCantidad','viguetasMedida','ripasCantidad','ripasMedida','medidaColumnas','cubierta','revestimiento','modalidadPago','numeroPagos','fechaAnticipo','fechaAnticipoPlan','frecuenciaPagos','observaciones'];\nids.forEach(id=\u0026gt;{\n $(id).addEventListener('input',()=\u0026gt;{\n if(id==='frecuenciaPagos'\u0026amp;\u0026amp;$('frecuenciaPagos').value!=='manual')manualDates={};\n if(id==='numeroPagos'){planAdvanceEdited=false;manualDates={};}\n update();\n });\n $(id).addEventListener('change',()=\u0026gt;{\n if(id==='frecuenciaPagos'\u0026amp;\u0026amp;$('frecuenciaPagos').value!=='manual')manualDates={};\n if(id==='numeroPagos'){planAdvanceEdited=false;manualDates={};}\n update();\n });\n});\n\n$('precioFinal').addEventListener('input',()=\u0026gt;{\n formatCurrencyInput($('precioFinal'));\n if($('modalidadPago').value==='plan')planAdvanceEdited=false;\n update();\n});\n$('precioFinal').addEventListener('blur',()=\u0026gt;{formatCurrencyInput($('precioFinal'));update()});\n\n$('anticipo').addEventListener('input',()=\u0026gt;{\n planAdvanceEdited=true;\n formatCurrencyInput($('anticipo'));\n update();\n});\n$('anticipo').addEventListener('blur',()=\u0026gt;{formatCurrencyInput($('anticipo'));update()});\n\n$('btnActualizar').addEventListener('click',()=\u0026gt;update());\n$('btnPDF').addEventListener('click',downloadPDF);\n$('btnGuardar').addEventListener('click',saveCurrent);\n$('btnNueva').addEventListener('click',()=\u0026gt;{if(confirm('\u00bfCrear una nueva ficha? Los datos no guardados se limpiar\u00e1n.'))newFicha()});\n$('btnCargar').addEventListener('click',()=\u0026gt;{const k=$('savedSelect').value,s=getSaved();if(k\u0026amp;\u0026amp;s[k])apply(s[k])});\n$('btnEliminar').addEventListener('click',()=\u0026gt;{const k=$('savedSelect').value;if(!k)return;if(confirm('\u00bfEliminar la ficha '+k+'?')){const s=getSaved();delete s[k];setSaved(s);refreshSaved()}});\nrefreshSaved();\nnewFicha();\n\u0026lt;\/script\u0026gt;\n\u0026lt;\/body\u0026gt;\n\u0026lt;\/html\u0026gt;","render_as_iframe":true,"selected_app_name":"HtmlApp","app_list":"{\"HtmlApp\":9333751}"}}}],"title":"Ficha de proyecto","uid":"fcba79f7-0b22-4980-b6c9-2e59688bce44","path":"\/ficha-de-proyecto","autoPath":true,"authorized":true},{"type":"Page","id":"f_df2a4406-e8ed-4237-9521-00111949ca77","sections":[{"type":"Slide","id":"f_407c3ecf-5e9c-4c1e-98c8-1ac31cf2c76a","defaultValue":true,"template_name":"html","template_version":"","components":{"slideSettings":{"type":"SlideSettings","id":"f_f525b0b3-9887-4fb5-9715-b6f11425327a","defaultValue":true,"show_nav":true,"hidden_section":false,"hidden_mobile_section":false,"name":"App Store","sync_key":null,"padding":{"top":"none","bottom":"half"}},"text1":{"type":"RichText","id":"f_8411d1a8-dae8-40c7-80d4-10391379a1cc","defaultValue":false,"value":"","backupValue":null,"version":1,"lineAlignment":{"firstLineTextAlign":null,"lastLineTextAlign":null},"defaultDataProcessed":true},"text2":{"type":"RichText","id":"f_c71882f5-018b-4bdf-ba93-b1d7e5dabba4","defaultValue":false,"value":"","backupValue":null,"version":1,"lineAlignment":{"firstLineTextAlign":null,"lastLineTextAlign":null},"defaultDataProcessed":true},"background1":{"type":"Background","id":"f_787a8924-52e3-453a-8296-e09baff90c64","defaultValue":true,"url":"","textColor":"light","backgroundVariation":"","sizing":"cover","videoUrl":"","videoHtml":""},"html1":{"type":"HtmlComponent","id":27591130,"defaultValue":false,"value":"\u0026lt;!doctype html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n\u0026lt;meta charset=\"utf-8\"\u0026gt;\n\u0026lt;meta name=\"viewport\" content=\"width=device-width,initial-scale=1,viewport-fit=cover\"\u0026gt;\n\u0026lt;meta name=\"theme-color\" content=\"#faf6ef\"\u0026gt;\n\u0026lt;title\u0026gt;Simulador 3D de P\u00e9rgola\u0026lt;\/title\u0026gt;\n\u0026lt;style\u0026gt;\n:root{\n --accent:#8b5e34;\n --accent2:#c49b66;\n --bg:#f3f3f3;\n --panel:#ffffff;\n --soft:#faf6ef;\n --line:#eadcc9;\n --text:#111111;\n --muted:#666666;\n --shadow:0 14px 34px rgba(63,43,25,.10);\n}\n*{box-sizing:border-box}\nhtml,body{margin:0;min-height:100%;background:var(--bg);color:var(--text);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",sans-serif}\nbody{overflow:auto}\n\/* Evita que el propio documento agregue un ancho m\u00e1ximo al simulador. *\/\nbody \u0026gt; .app{max-width:none}\nbutton,input{font:inherit}\nbutton{-webkit-tap-highlight-color:transparent}\n\n.app{\n --sidebar-w:clamp(420px,36vw,520px);\n width:100vw;\n min-height:100svh;\n display:grid;\n grid-template-columns:var(--sidebar-w) minmax(0,1fr);\n background:var(--bg);\n}\n.sidebar{\n min-width:0;\n min-height:100svh;\n padding:28px 26px 40px;\n background:var(--panel);\n border-right:1px solid var(--line);\n}\n.header{display:flex;justify-content:space-between;align-items:flex-start;gap:14px;margin-bottom:26px}\n.header h1{margin:0;color:var(--accent);font-size:32px;line-height:1.08;font-weight:900;letter-spacing:-.025em}\n.header p{margin:8px 0 0;color:var(--muted);font-size:16px}\n.tag{flex:0 0 auto;border:1px solid var(--line);background:var(--soft);color:var(--accent);border-radius:999px;padding:9px 12px;font-size:12px;font-weight:850}\n.section{padding:22px 0;border-top:1px solid #f1e9df}\n.section:first-of-type{padding-top:0;border-top:0}\n.section-title{margin:0 0 14px;font-size:14px;text-transform:uppercase;letter-spacing:.105em;color:#777;font-weight:900}\n.wall-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}\n.wall-btn,.side-btn{border:2px solid #e3e3e3;background:#fff;color:#3d3d3d;border-radius:14px;padding:14px 10px;font-size:16px;font-weight:850;cursor:pointer;transition:.15s ease}\n.wall-btn:hover,.side-btn:hover{border-color:var(--accent2)}\n.wall-btn.active,.side-btn.active{border-color:var(--accent);background:linear-gradient(135deg,var(--accent),var(--accent2));color:#fff}\n.side-choice{display:none;margin-top:10px;padding:10px;border:1px solid var(--line);border-radius:14px;background:var(--soft)}\n.side-choice.visible{display:block}\n.side-choice .mini-title{margin:0 0 8px;color:#6e6258;font-size:10.5px;font-weight:800}\n.side-grid{display:grid;grid-template-columns:1fr 1fr;gap:7px}\n.column-placement{margin-top:14px}\n.column-placement .side-choice{margin-top:10px;padding:12px}\n.column-placement .mini-title{font-size:12.5px;letter-spacing:.02em;color:#5f554d}\n.column-placement .side-btn{font-size:14px;padding:10px 8px}\n.side-btn{padding:8px 7px;border-width:1.5px;background:#fff}\n.hint{margin-top:11px;color:#7a7068;font-size:13px;line-height:1.45}\n.control{margin-bottom:22px}\n.control:last-child{margin-bottom:0}\n.label-row{display:flex;align-items:center;justify-content:space-between;gap:8px;margin-bottom:6px}\n.label-row label{font-size:15.5px;font-weight:850;color:#44372d}\n.limits{display:flex;justify-content:space-between;margin-bottom:5px;color:#8b8178;font-size:12px}\ninput[type=range]{width:100%;margin:0;cursor:pointer;accent-color:var(--accent);background:transparent}\ninput[type=range]::-webkit-slider-runnable-track{height:7px;border-radius:999px;background:linear-gradient(90deg,var(--accent),var(--accent2))}\ninput[type=range]::-webkit-slider-thumb{-webkit-appearance:none;appearance:none;width:23px;height:23px;margin-top:-8px;border-radius:50%;background:#fff;border:4px solid var(--accent);box-shadow:0 1px 5px rgba(0,0,0,.14)}\ninput[type=range]::-moz-range-track{height:6px;border-radius:999px;background:linear-gradient(90deg,var(--accent),var(--accent2))}\ninput[type=range]::-moz-range-thumb{width:16px;height:16px;border-radius:50%;background:#fff;border:4px solid var(--accent)}\n.value-row{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:stretch;margin-top:7px;overflow:hidden;border:2px solid #e4e4e4;border-radius:14px;background:#fff}\n.value-row:focus-within{border-color:var(--accent2)}\n.value-row input{width:100%;min-width:0;padding:11px 12px;border:0;outline:0;background:#fff;color:#2e2a26;font-size:15px;font-weight:750}\n.unit{display:flex;align-items:center;padding:0 13px;border-left:1px solid var(--line);background:var(--soft);color:#6d6258;font-size:12px}\n.actions{display:grid;grid-template-columns:1fr 1fr;gap:9px}\n.action{border:2px solid #ddd;background:#fff;color:#4d443d;border-radius:14px;padding:13px 10px;font-size:14px;font-weight:850;cursor:pointer}\n.action.primary{border-color:transparent;background:linear-gradient(135deg,var(--accent),var(--accent2));color:#fff}\n.note{margin-top:11px;color:#847a72;font-size:12px;line-height:1.5}\n\n\/* VISOR DE ESCRITORIO: el canvas ocupa TODO el panel derecho.\n La informaci\u00f3n y los botones flotan encima del canvas y ya no consumen altura. *\/\n.viewer{\n min-width:0;\n min-height:100svh;\n position:relative;\n overflow:hidden;\n background:#fff;\n}\n.viewer-top{\n position:absolute;\n z-index:7;\n top:20px;\n left:22px;\n right:22px;\n display:flex;\n align-items:flex-start;\n justify-content:space-between;\n gap:18px;\n pointer-events:none;\n}\n.info{\n min-width:270px;\n max-width:48%;\n padding:13px 16px;\n border:1px solid var(--line);\n border-radius:16px;\n background:rgba(255,255,255,.95);\n box-shadow:var(--shadow);\n backdrop-filter:blur(4px);\n pointer-events:auto;\n}\n.info strong{display:block;color:var(--accent);font-size:19px;line-height:1.15}\n.info span{display:block;margin-top:5px;color:#746b63;font-size:14px;line-height:1.35}\n.views{display:flex;justify-content:flex-end;gap:8px;flex-wrap:wrap;pointer-events:auto}\n.views button{\n padding:11px 15px;\n border:1px solid var(--line);\n border-radius:13px;\n background:rgba(255,255,255,.95);\n color:#51473e;\n font-size:14px;\n font-weight:850;\n cursor:pointer;\n box-shadow:0 6px 16px rgba(69,49,32,.06)\n}\n.views button.active{border-color:var(--accent2);background:var(--soft);color:var(--accent)}\n.stage-wrap{\n position:absolute;\n inset:0;\n width:100%;\n height:100%;\n overflow:hidden;\n background:linear-gradient(180deg,#fff 0%,#fbfaf8 100%);\n}\n.stage-wrap::before{content:\"\";position:absolute;inset:12px;border:1px solid var(--line);border-radius:20px;pointer-events:none;z-index:2}\n.viewer canvas{position:absolute;inset:0;width:100%;height:100%;display:block;touch-action:none}\n.viewer-bottom{position:absolute;z-index:6;left:24px;bottom:24px;padding:10px 13px;border:1px solid var(--line);border-radius:12px;background:rgba(255,255,255,.94);color:#756a61;font-size:12px;pointer-events:none}\n.status{position:absolute;z-index:8;right:24px;bottom:24px;display:none;padding:9px 11px;border-radius:12px;background:linear-gradient(135deg,var(--accent),var(--accent2));color:#fff;font-size:10.5px;font-weight:800;box-shadow:var(--shadow)}\n\n@media (min-width:841px){\n \/* Escritorio sin iframe: el simulador permanece dentro del flujo normal\n de la p\u00e1gina. As\u00ed ocupa una pantalla completa, pero cualquier footer\n que exista despu\u00e9s comienza DEBAJO del simulador y nunca se superpone. *\/\n html{\n width:100%;\n min-width:0;\n min-height:100%;\n overflow-x:hidden;\n }\n body{\n width:100%;\n min-width:0;\n min-height:100vh;\n min-height:100dvh;\n height:auto;\n overflow-x:hidden;\n overflow-y:auto;\n }\n .app{\n --sidebar-w:clamp(390px,32vw,510px);\n position:relative;\n inset:auto;\n\n \/* FULL-BLEED: rompe cualquier max-width del contenedor de la p\u00e1gina.\n Esto permite que el simulador llegue f\u00edsicamente de borde a borde\n aunque el bloque HTML est\u00e9 dentro de una columna centrada. *\/\n width:100vw;\n max-width:100vw;\n margin-left:calc(50% - 50vw);\n margin-right:calc(50% - 50vw);\n\n height:100vh;\n height:100dvh;\n min-height:0;\n display:grid;\n grid-template-columns:var(--sidebar-w) minmax(0,1fr);\n overflow:hidden;\n isolation:isolate;\n }\n .sidebar{\n height:100%;\n min-height:0;\n overflow-y:auto;\n overflow-x:hidden;\n overscroll-behavior:contain;\n scrollbar-gutter:stable;\n padding:30px 28px 42px;\n }\n .sidebar::-webkit-scrollbar{width:10px}\n .sidebar::-webkit-scrollbar-track{background:transparent}\n .sidebar::-webkit-scrollbar-thumb{background:#dfd0bd;border:3px solid #fff;border-radius:999px}\n .viewer{\n position:relative;\n height:100%;\n min-height:0;\n width:100%;\n }\n}\n\n\/* En laptops con poca altura no encogemos toda la interfaz. Solamente hacemos\n m\u00e1s compactos los elementos flotantes; el canvas sigue midiendo 100% de alto. *\/\n@media (min-width:841px) and (max-height:560px){\n .viewer-top{top:12px;left:16px;right:16px;gap:10px}\n .info{min-width:235px;padding:9px 12px;border-radius:13px}\n .info strong{font-size:16px}.info span{font-size:12px;margin-top:3px}\n .views{gap:5px;max-width:55%}\n .views button{padding:8px 10px;font-size:12px;border-radius:11px}\n .viewer-bottom{left:18px;bottom:14px;padding:7px 10px;font-size:10px}\n .status{right:18px;bottom:14px}\n .stage-wrap::before{inset:8px;border-radius:16px}\n}\n\n@media (max-width:840px){\n .app{display:flex;min-height:100svh;flex-direction:column;width:100%;max-width:none;margin-left:0;margin-right:0}\n .viewer{order:1;width:100%;height:54svh;min-height:390px;max-height:560px;display:flex;flex-direction:column;position:relative}\n .sidebar{order:2;min-height:0;width:100%;padding:20px 16px 32px;border-right:0;border-top:1px solid var(--line)}\n .viewer-top{position:relative;top:auto;left:auto;right:auto;z-index:7;flex:0 0 auto;padding:12px 12px 9px;align-items:flex-start;flex-direction:column;gap:8px;pointer-events:auto}\n .info{min-width:0;max-width:82%;padding:8px 10px;border-radius:13px}\n .info strong{font-size:15px}.info span{font-size:12px}\n .views{width:100%;justify-content:flex-start;flex-wrap:nowrap;overflow-x:auto;padding-bottom:2px;scrollbar-width:none}\n .views::-webkit-scrollbar{display:none}\n .views button{flex:0 0 auto;padding:7px 9px;font-size:12px}\n .stage-wrap{position:relative;inset:auto;flex:1 1 auto;min-height:0;width:100%;height:auto}\n .stage-wrap::before{inset:8px;border-radius:16px}\n .viewer-bottom{left:16px;bottom:16px;max-width:calc(100% - 32px);font-size:9.5px}\n .status{right:16px;bottom:16px}\n .header h1{font-size:22px}.header p{font-size:13px}.section-title{font-size:11.5px}\n .wall-btn{font-size:12px;padding:10px 6px}.label-row label{font-size:13px}.limits{font-size:10px}\n .value-row input{font-size:12.5px;padding:8px 10px}.unit{font-size:10.5px;padding:0 10px}\n}\n@media (max-width:520px){\n .viewer{height:49svh;min-height:350px;max-height:470px}\n .header h1{font-size:20px}.tag{font-size:9px;padding:6px 8px}.viewer-bottom{display:none}\n}\n\u0026lt;\/style\u0026gt;\n\u0026lt;\/head\u0026gt;\n\u0026lt;body\u0026gt;\n\u0026lt;div class=\"app\"\u0026gt;\n \u0026lt;aside class=\"sidebar\"\u0026gt;\n \u0026lt;div class=\"header\"\u0026gt;\n \u0026lt;div\u0026gt;\u0026lt;h1\u0026gt;Simulador 3D de P\u00e9rgola\u0026lt;\/h1\u0026gt;\u0026lt;p\u0026gt;Propuesta visual para cliente\u0026lt;\/p\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;\n\n \u0026lt;section class=\"section\"\u0026gt;\n \u0026lt;div class=\"section-title\"\u0026gt;Tipo de instalaci\u00f3n\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"wall-grid\"\u0026gt;\n \u0026lt;button class=\"wall-btn active\" data-walls=\"0\"\u0026gt;Independiente\u0026lt;\/button\u0026gt;\n \u0026lt;button class=\"wall-btn\" data-walls=\"1\"\u0026gt;Endosada a pared\u0026lt;\/button\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"hint\" id=\"wallHint\"\u0026gt;Estructura independiente, sin muro de apoyo.\u0026lt;\/div\u0026gt;\n \u0026lt;\/section\u0026gt;\n\n \u0026lt;section class=\"section\"\u0026gt;\u0026lt;div class=\"section-title\"\u0026gt;Dimensiones generales\u0026lt;\/div\u0026gt;\u0026lt;div id=\"dimensions\"\u0026gt;\u0026lt;\/div\u0026gt;\u0026lt;\/section\u0026gt;\n \u0026lt;section class=\"section\"\u0026gt;\u0026lt;div class=\"section-title\"\u0026gt;Secciones de la estructura\u0026lt;\/div\u0026gt;\u0026lt;div id=\"structure\"\u0026gt;\u0026lt;\/div\u0026gt;\u0026lt;\/section\u0026gt;\n \u0026lt;section class=\"section\"\u0026gt;\n \u0026lt;div class=\"section-title\"\u0026gt;Cantidad\u0026lt;\/div\u0026gt;\n \u0026lt;div id=\"counts\"\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"column-placement\" id=\"columnPlacement\"\u0026gt;\n \u0026lt;div class=\"side-choice\" id=\"singleColumnChoice\"\u0026gt;\n \u0026lt;div class=\"mini-title\"\u0026gt;Ubicaci\u00f3n de la columna\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"side-grid\"\u0026gt;\n \u0026lt;button class=\"side-btn active\" type=\"button\" data-column-side=\"left\"\u0026gt;Izquierda\u0026lt;\/button\u0026gt;\n \u0026lt;button class=\"side-btn\" type=\"button\" data-column-side=\"right\"\u0026gt;Derecha\u0026lt;\/button\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"side-choice\" id=\"thirdColumnChoice\"\u0026gt;\n \u0026lt;div class=\"mini-title\"\u0026gt;Ubicaci\u00f3n de la columna posterior\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"side-grid\"\u0026gt;\n \u0026lt;button class=\"side-btn active\" type=\"button\" data-third-side=\"left\"\u0026gt;Izquierda\u0026lt;\/button\u0026gt;\n \u0026lt;button class=\"side-btn\" type=\"button\" data-third-side=\"right\"\u0026gt;Derecha\u0026lt;\/button\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/section\u0026gt;\n\n \u0026lt;section class=\"section\"\u0026gt;\n \u0026lt;div class=\"section-title\"\u0026gt;Herramientas\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"actions\"\u0026gt;\n \u0026lt;button class=\"action\" id=\"resetModel\"\u0026gt;Restablecer\u0026lt;\/button\u0026gt;\n \u0026lt;button class=\"action primary\" id=\"saveImage\"\u0026gt;Guardar imagen\u0026lt;\/button\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"note\"\u0026gt;Simulador visual para propuesta al cliente. No sustituye un c\u00e1lculo estructural.\u0026lt;\/div\u0026gt;\n \u0026lt;\/section\u0026gt;\n \u0026lt;\/aside\u0026gt;\n\n \u0026lt;main class=\"viewer\" id=\"viewer\"\u0026gt;\n \u0026lt;div class=\"viewer-top\"\u0026gt;\n \u0026lt;div class=\"info\"\u0026gt;\u0026lt;strong id=\"projectTitle\"\u0026gt;P\u00e9rgola independiente\u0026lt;\/strong\u0026gt;\u0026lt;span id=\"projectDims\"\u0026gt;3.50 \u00d7 2.40 m \u00b7 altura 2.50 m\u0026lt;\/span\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"views\"\u0026gt;\n \u0026lt;button class=\"active\" data-view=\"iso\"\u0026gt;Isom\u00e9trica\u0026lt;\/button\u0026gt;\n \u0026lt;button data-view=\"front\"\u0026gt;Frente\u0026lt;\/button\u0026gt;\n \u0026lt;button data-view=\"side\"\u0026gt;Lateral\u0026lt;\/button\u0026gt;\n \u0026lt;button data-view=\"top\"\u0026gt;Superior\u0026lt;\/button\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"stage-wrap\" id=\"stageWrap\"\u0026gt;\n \u0026lt;canvas id=\"stage\" aria-label=\"Vista 3D de la p\u00e9rgola\"\u0026gt;\u0026lt;\/canvas\u0026gt;\n \u0026lt;div class=\"viewer-bottom\"\u0026gt;Arrastra para girar \u00b7 rueda\/pellizco para acercar\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"status\" id=\"status\"\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/main\u0026gt;\n\u0026lt;\/div\u0026gt;\n\n\u0026lt;script\u0026gt;\n(()=\u0026gt;{\n'use strict';\n\nconst defaults={\n walls:0,\n length:3500,\n width:2400,\n height:2500,\n column:120,\n beamW:100,\n beamH:180,\n joistW:55,\n joistH:110,\n joists:14,\n columns:4,\n singleColumnSide:'left',\n thirdColumnSide:'left'\n};\nconst state={...defaults};\n\nconst groups={\n dimensions:[\n {key:'length',label:'Largo',min:2000,max:8000,step:10,unit:'mm'},\n {key:'width',label:'Ancho',min:1500,max:6000,step:10,unit:'mm'},\n {key:'height',label:'Altura',min:1800,max:4000,step:10,unit:'mm'}\n ],\n structure:[\n {key:'column',label:'Grosor de columnas',min:60,max:300,step:5,unit:'mm'},\n {key:'beamW',label:'Ancho de vigas',min:60,max:300,step:5,unit:'mm'},\n {key:'beamH',label:'Alto de vigas',min:80,max:400,step:5,unit:'mm'},\n {key:'joistW',label:'Ancho de viguetas',min:25,max:180,step:5,unit:'mm'},\n {key:'joistH',label:'Alto de viguetas',min:40,max:260,step:5,unit:'mm'}\n ],\n counts:[\n {key:'joists',label:'N\u00famero de viguetas',min:2,max:30,step:1,unit:'pzas'},\n {key:'columns',label:'N\u00famero de columnas',min:0,max:6,step:1,unit:'pzas'}\n ]\n};\nconst allSpecs=()=\u0026gt;[...groups.dimensions,...groups.structure,...groups.counts];\nconst fmtLimit=(v,u)=\u0026gt;u==='mm'\u0026amp;\u0026amp;v\u0026gt;=1000?(v\/1000).toFixed(v%1000?2:1)+' m':v+' '+u;\nfunction controlHTML(s){\n return `\u0026lt;div class=\"control\" data-control=\"${s.key}\"\u0026gt;\n \u0026lt;div class=\"label-row\"\u0026gt;\u0026lt;label\u0026gt;${s.label}\u0026lt;\/label\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"limits\"\u0026gt;\u0026lt;span\u0026gt;${fmtLimit(s.min,s.unit)}\u0026lt;\/span\u0026gt;\u0026lt;span\u0026gt;${fmtLimit(s.max,s.unit)}\u0026lt;\/span\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;input type=\"range\" data-range=\"${s.key}\" min=\"${s.min}\" max=\"${s.max}\" step=\"${s.step}\" value=\"${state[s.key]}\"\u0026gt;\n \u0026lt;div class=\"value-row\"\u0026gt;\u0026lt;input inputmode=\"numeric\" type=\"number\" data-number=\"${s.key}\" min=\"${s.min}\" max=\"${s.max}\" step=\"${s.step}\" value=\"${state[s.key]}\"\u0026gt;\u0026lt;span class=\"unit\"\u0026gt;${s.unit}\u0026lt;\/span\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;`;\n}\ndocument.getElementById('dimensions').innerHTML=groups.dimensions.map(controlHTML).join('');\ndocument.getElementById('structure').innerHTML=groups.structure.map(controlHTML).join('');\ndocument.getElementById('counts').innerHTML=groups.counts.map(controlHTML).join('');\n\nconst canvas=document.getElementById('stage');\nconst viewer=document.getElementById('viewer');\nconst stageWrap=document.getElementById('stageWrap');\nconst ctx=canvas.getContext('2d',{alpha:false});\nlet yaw=-0.72,pitch=0.48,zoom=1,drag=false,lastX=0,lastY=0;\nlet sceneBoxes=[];\n\nconst rgb={\n structure:[49,52,56],\n wall:[247,244,240],\n wallEdge:[211,199,187]\n};\nconst faces=[\n {idx:[0,1,2,3],n:[0,0,-1]},\n {idx:[4,7,6,5],n:[0,0,1]},\n {idx:[0,4,5,1],n:[-1,0,0]},\n {idx:[3,2,6,7],n:[1,0,0]},\n {idx:[0,3,7,4],n:[0,-1,0]},\n {idx:[1,5,6,2],n:[0,1,0]}\n];\nconst light=normalize([-.35,.8,.55]);\n\nfunction mm(v){return v\/1000}\nfunction addBox(cx,cy,cz,w,h,d,kind='structure'){sceneBoxes.push({cx,cy,cz,w,h,d,kind})}\n\nfunction rebuildScene(){\n sceneBoxes=[];\n const L=mm(state.length),W=mm(state.width),H=mm(state.height),C=mm(state.column);\n const BW=mm(state.beamW),BH=mm(state.beamH),JW=mm(state.joistW),JH=mm(state.joistH);\n const beamY=H-BH\/2;\n const colH=Math.max(.25,H-BH);\n const colY=colH\/2;\n const frontZ=W\/2-C\/2;\n const backZ=-W\/2+C\/2;\n\n \/\/ Marco superior.\n addBox(0,beamY,W\/2-BW\/2,L,BH,BW);\n addBox(0,beamY,-W\/2+BW\/2,L,BH,BW);\n addBox(-L\/2+BW\/2,beamY,0,BW,BH,Math.max(.12,W-2*BW));\n addBox(L\/2-BW\/2,beamY,0,BW,BH,Math.max(.12,W-2*BW));\n\n \/\/ Viguetas repartidas uniformemente a lo largo.\n const n=Math.max(2,Math.round(state.joists));\n const x0=-L\/2+BW+JW\/2;\n const x1=L\/2-BW-JW\/2;\n for(let i=0;i\u0026lt;n;i++){\n const t=n===1?.5:i\/(n-1);\n addBox(x0+(x1-x0)*t,H-JH\/2,0,JW,JH,Math.max(.12,W-2*BW));\n }\n\n \/\/ Muros de apoyo: fondo y, opcionalmente, laterales.\n addWalls(L,W,H);\n\n \/\/ Columnas. 0 es una opci\u00f3n v\u00e1lida.\n addColumns(Math.max(0,Math.round(state.columns)),L,W,C,colH,colY,frontZ,backZ);\n\n updateColumnPlacementUI();\n updateSummary();\n requestRender();\n}\n\nfunction addWalls(L,W,H){\n if(state.walls!==1)return;\n const wt=.13;\n const gap=.035;\n const wallH=H+1.05;\n const backZ=-W\/2-wt\/2-gap;\n addBox(0,wallH\/2,backZ,L+1.15,wallH,wt,'wall');\n addBox(0,wallH+.035,backZ,L+1.15,.07,wt+.04,'wallEdge');\n}\n\nfunction addColumns(count,L,W,C,colH,colY,frontZ,backZ){\n \/* Posiciones deliberadamente predefinidas.\n 1\u20134 columnas: SOLO esquinas; nunca se reparten matem\u00e1ticamente.\n 5 columnas: cuatro esquinas + centro frontal.\n 6 columnas: cuatro esquinas + centro frontal + centro posterior. *\/\n count=Math.max(0,Math.min(6,Math.round(count)));\n if(count\u0026lt;=0)return;\n\n const leftX=-L\/2+C\/2;\n const rightX=L\/2-C\/2;\n const FL=[leftX,frontZ];\n const FR=[rightX,frontZ];\n const BL=[leftX,backZ];\n const BR=[rightX,backZ];\n const FC=[0,frontZ];\n const BC=[0,backZ];\n\n let positions=[];\n if(count===1){\n positions=[state.singleColumnSide==='right'?FR:FL];\n }else if(count===2){\n positions=[FL,FR];\n }else if(count===3){\n positions=[FL,FR,state.thirdColumnSide==='right'?BR:BL];\n }else if(count===4){\n positions=[FL,FR,BL,BR];\n }else if(count===5){\n positions=[FL,FR,BL,BR,FC];\n }else if(count===6){\n positions=[FL,FR,BL,BR,FC,BC];\n }\n\n for(const [x,z] of positions){\n addBox(x,colY,z,C,colH,C);\n }\n}\nfunction vertices(b){\n const x=b.w\/2,y=b.h\/2,z=b.d\/2;\n return [[-x,-y,-z],[-x,y,-z],[x,y,-z],[x,-y,-z],[-x,-y,z],[-x,y,z],[x,y,z],[x,-y,z]].map(p=\u0026gt;[p[0]+b.cx,p[1]+b.cy,p[2]+b.cz]);\n}\nfunction rotatePoint(p){\n const pivotY=mm(state.height)*.46;\n const py=p[1]-pivotY;\n const cy=Math.cos(yaw),sy=Math.sin(yaw),cp=Math.cos(pitch),sp=Math.sin(pitch);\n const x1=p[0]*cy+p[2]*sy;\n const z1=-p[0]*sy+p[2]*cy;\n const y2=py*cp-z1*sp;\n const z2=py*sp+z1*cp;\n return [x1,y2+pivotY,z2];\n}\nfunction rotateNormal(n){\n const cy=Math.cos(yaw),sy=Math.sin(yaw),cp=Math.cos(pitch),sp=Math.sin(pitch);\n const x1=n[0]*cy+n[2]*sy;\n const z1=-n[0]*sy+n[2]*cy;\n return [x1,n[1]*cp-z1*sp,n[1]*sp+z1*cp];\n}\nfunction normalize(v){const l=Math.hypot(...v)||1;return v.map(x=\u0026gt;x\/l)}\nfunction dot(a,b){return a[0]*b[0]+a[1]*b[1]+a[2]*b[2]}\nfunction colorFor(kind,factor){\n const base=rgb[kind]||rgb.structure;\n const k=Math.max(.45,Math.min(1.25,factor));\n return `rgb(${Math.round(Math.min(255,base[0]*k))},${Math.round(Math.min(255,base[1]*k))},${Math.round(Math.min(255,base[2]*k))})`;\n}\n\nfunction canvasMetrics(){\n const rect=stageWrap.getBoundingClientRect();\n const cssW=Math.max(1,Math.round(rect.width));\n const cssH=Math.max(1,Math.round(rect.height));\n const dpr=Math.min(window.devicePixelRatio||1,2);\n const pxW=Math.max(1,Math.round(cssW*dpr));\n const pxH=Math.max(1,Math.round(cssH*dpr));\n if(canvas.width!==pxW || canvas.height!==pxH){canvas.width=pxW;canvas.height=pxH;}\n return {w:pxW,h:pxH,dpr,cssW,cssH};\n}\n\nfunction projector(m){\n \/* Ajuste por l\u00edmites reales de la p\u00e9rgola. Esto evita que en pantallas Retina\n de poca altura el modelo quede diminuto por reservar demasiado espacio. *\/\n const pts=[];\n for(const b of sceneBoxes){\n for(const v of vertices(b)) pts.push(rotatePoint(v));\n }\n if(!pts.length) pts.push([-1,0,0],[1,mm(state.height),0]);\n\n let minX=Infinity,maxX=-Infinity,minY=Infinity,maxY=-Infinity;\n for(const p of pts){\n if(p[0]\u0026lt;minX)minX=p[0]; if(p[0]\u0026gt;maxX)maxX=p[0];\n if(p[1]\u0026lt;minY)minY=p[1]; if(p[1]\u0026gt;maxY)maxY=p[1];\n }\n const bw=Math.max(.25,maxX-minX), bh=Math.max(.25,maxY-minY);\n const mobile=window.innerWidth\u0026lt;=840;\n const lowDesktop=!mobile \u0026amp;\u0026amp; m.cssH\u0026lt;=560;\n const leftCss=mobile?14:22;\n const rightCss=mobile?14:22;\n \/\/ En escritorio el canvas est\u00e1 detr\u00e1s de los controles flotantes. Reservamos\n \/\/ solo una franja peque\u00f1a, para que la p\u00e9rgola conserve un tama\u00f1o grande.\n const topCss=mobile?12:(lowDesktop?58:86);\n const bottomCss=mobile?14:(lowDesktop?18:26);\n const targetW=Math.max(120*m.dpr,m.w-(leftCss+rightCss)*m.dpr);\n const targetH=Math.max(110*m.dpr,m.h-(topCss+bottomCss)*m.dpr);\n\n \/* El canvas ya no est\u00e1 debajo de los botones. Podemos usar casi el 100% del \u00e1rea. *\/\n const fit=(mobile?.90:(lowDesktop?.98:.96))*Math.min(targetW\/bw,targetH\/bh);\n const s=fit*zoom;\n const centerWorldX=(minX+maxX)\/2;\n const centerWorldY=(minY+maxY)\/2;\n const cx=leftCss*m.dpr+targetW\/2;\n const cy=topCss*m.dpr+targetH\/2;\n\n return p=\u0026gt;{\n const r=rotatePoint(p);\n return {x:cx+(r[0]-centerWorldX)*s,y:cy-(r[1]-centerWorldY)*s,z:r[2],s};\n };\n}\n\nfunction polygon(points,fill,stroke='rgba(20,20,20,.15)',lw=1){\n ctx.beginPath();ctx.moveTo(points[0].x,points[0].y);\n for(let i=1;i\u0026lt;points.length;i++)ctx.lineTo(points[i].x,points[i].y);\n ctx.closePath();ctx.fillStyle=fill;ctx.fill();\n if(stroke){ctx.strokeStyle=stroke;ctx.lineWidth=lw;ctx.stroke();}\n}\n\nlet raf=0;\nfunction requestRender(){\n if(raf)return;\n raf=requestAnimationFrame(()=\u0026gt;{raf=0;render();});\n}\n\nfunction render(){\n const m=canvasMetrics();\n const P=projector(m);\n ctx.clearRect(0,0,m.w,m.h);\n ctx.fillStyle='#fff';ctx.fillRect(0,0,m.w,m.h);\n drawGround(P,m);\n drawShadow(P,m);\n\n const drawFaces=[];\n for(const b of sceneBoxes){\n const vs=vertices(b),rv=vs.map(rotatePoint);\n for(const f of faces){\n const rn=rotateNormal(f.n);\n if(rn[2]\u0026lt;=.002)continue;\n const pts=f.idx.map(i=\u0026gt;P(vs[i]));\n const depth=f.idx.reduce((a,i)=\u0026gt;a+rv[i][2],0)\/4;\n const lightVal=.72+.33*Math.max(0,dot(normalize(rn),light));\n drawFaces.push({pts,depth,fill:colorFor(b.kind,lightVal),kind:b.kind});\n }\n }\n drawFaces.sort((a,b)=\u0026gt;a.depth-b.depth);\n for(const f of drawFaces){\n const stroke=f.kind==='wall'?'rgba(156,140,126,.30)':'rgba(15,15,15,.20)';\n polygon(f.pts,f.fill,stroke,Math.max(1,m.dpr*.55));\n }\n}\n\nfunction drawGround(P,m){\n const S=Math.max(mm(state.length),mm(state.width))*2.35+3.5;\n const corners=[[-S\/2,0,-S\/2],[-S\/2,0,S\/2],[S\/2,0,S\/2],[S\/2,0,-S\/2]].map(P);\n polygon(corners,'#faf9f7',null);\n const step=.5,half=Math.ceil(S\/(2*step))*step;\n ctx.lineWidth=Math.max(.6,m.dpr*.42);\n ctx.strokeStyle='rgba(139,94,52,.10)';\n for(let x=-half;x\u0026lt;=half+.001;x+=step){const a=P([x,0,-half]),b=P([x,0,half]);ctx.beginPath();ctx.moveTo(a.x,a.y);ctx.lineTo(b.x,b.y);ctx.stroke();}\n for(let z=-half;z\u0026lt;=half+.001;z+=step){const a=P([-half,0,z]),b=P([half,0,z]);ctx.beginPath();ctx.moveTo(a.x,a.y);ctx.lineTo(b.x,b.y);ctx.stroke();}\n}\nfunction drawShadow(P,m){\n const L=mm(state.length),W=mm(state.width),off=.28;\n const pts=[[-L\/2+off,0,-W\/2+off],[-L\/2+off,0,W\/2+off],[L\/2+off,0,W\/2+off],[L\/2+off,0,-W\/2+off]].map(P);\n ctx.save();ctx.filter=`blur(${10*m.dpr}px)`;polygon(pts,'rgba(73,55,39,.10)',null);ctx.restore();\n}\n\nfunction installName(){\n return state.walls===1?'P\u00e9rgola endosada a pared':'P\u00e9rgola independiente';\n}\nfunction updateSummary(){\n document.getElementById('projectTitle').textContent=installName();\n document.getElementById('projectDims').textContent=`${(state.length\/1000).toFixed(2)} \u00d7 ${(state.width\/1000).toFixed(2)} m \u00b7 altura ${(state.height\/1000).toFixed(2)} m \u00b7 ${state.columns} columna${state.columns===1?'':'s'}`;\n}\nfunction updateWallUI(){\n document.querySelectorAll('.wall-btn').forEach(b=\u0026gt;b.classList.toggle('active',Number(b.dataset.walls)===state.walls));\n document.getElementById('wallHint').textContent=state.walls===1\n ?'La parte posterior de la p\u00e9rgola queda endosada a un solo muro.'\n :'Estructura independiente, sin muro de apoyo.';\n}\n\nfunction updateColumnPlacementUI(){\n const count=Math.max(0,Math.min(6,Math.round(state.columns)));\n const one=document.getElementById('singleColumnChoice');\n const three=document.getElementById('thirdColumnChoice');\n if(one)one.classList.toggle('visible',count===1);\n if(three)three.classList.toggle('visible',count===3);\n\n 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qu\u00e9 es el VoiceOver y c\u00f3mo usarlo para atraer clientes en redes sociales con videos narrados que conectan y venden.","components":{"24092625":"\u0026lt;!DOCTYPE html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n \u0026lt;meta charset=\"UTF-8\" \/\u0026gt;\n \u0026lt;meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/\u0026gt;\n \u0026lt;title\u0026gt;Bot\u00f3n Creativvo\u0026lt;\/title\u0026gt;\n \u0026lt;style\u0026gt;\n body {\n margin: 0;\n background-color: #ffffff;\n display: flex;\n justify-content: center;\n align-items: center;\n height: 100vh;\n }\n\n .custom-button img {\n width: 320px;\n height: auto;\n cursor: pointer;\n transition: transform 0.2s ease, opacity 0.2s ease;\n }\n\n @media (max-width: 600px) {\n .custom-button img {\n width: 250px;\n }\n }\n \u0026lt;\/style\u0026gt;\n\u0026lt;\/head\u0026gt;\n\u0026lt;body\u0026gt;\n \u0026lt;div class=\"custom-button\"\u0026gt;\n \u0026lt;a 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hablamos de creaci\u00f3n de contenido en redes sociales, la voz tiene m\u00e1s poder del que te imaginas. El VoiceOver, tambi\u00e9n conocido como narraci\u00f3n en off, se ha convertido en una herramienta poderosa para marcas y creadores que buscan conectar con su audiencia de forma m\u00e1s aut\u00e9ntica y profesional.\\n \\nSi tienes un negocio y est\u00e1s creando contenido para redes sociales, como Reels, videos promocionales o anuncios, este art\u00edculo te mostrar\u00e1 qu\u00e9 es un VoiceOver, por qu\u00e9 es importante y c\u00f3mo puedes usarlo estrat\u00e9gicamente para destacar tu mensaje.\\n \\n\\n \\n\u00bfQu\u00e9 es el VoiceOver?\\n \\nEl VoiceOver es una t\u00e9cnica de producci\u00f3n audiovisual donde una voz es grabada y superpuesta sobre un video. No se ve a la persona hablando, sino que se escucha mientras se muestran im\u00e1genes, clips o animaciones. Es com\u00fan en documentales, anuncios, tutoriales y contenido narrativo.\\n \\nUn buen VoiceOver puede lograr lo que el texto o la imagen por s\u00ed solos no consiguen: transmitir emociones, explicar con...","blurb":"Cuando hablamos de creaci\u00f3n de contenido en redes sociales, la voz tiene m\u00e1s poder del que te imaginas. El VoiceOver, tambi\u00e9n conocido como narraci\u00f3n en off, se ha convertido en una herramienta poderosa para marcas y creadores que buscan conectar con su audiencia de forma m\u00e1s aut\u00e9ntica y...","pendingCommentsCount":0,"approvedCommentsCount":0},{"id":47805270,"state":"published","settings":{"htmlSectionsLatestVersion":1748305391,"metaDescription":"Aprende paso a paso a crear reels profesionales con CapCut: desde gui\u00f3n y hooks hasta subt\u00edtulos, VoiceOver y exportaci\u00f3n optimizada para negocios y creadores de contenido.","customSlug":"reels-en-capcut-para-negocios","components":{"23936002":"\u0026lt;!DOCTYPE html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n \u0026lt;meta charset=\"UTF-8\"\u0026gt;\n \u0026lt;title\u0026gt;Bot\u00f3n Full Width sin Espacio\u0026lt;\/title\u0026gt;\n \u0026lt;style\u0026gt;\n * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n html, body {\n width: 100%;\n }\n .seccion-boton {\n width: 100%;\n }\n \/* Contenedor que define la altura seg\u00fan la imagen real *\/\n .wrapper {\n position: relative;\n width: 100%;\n }\n .wrapper img.layout {\n width: 100%;\n display: block;\n visibility: hidden; 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Con CapCut; una aplicaci\u00f3n de edici\u00f3n de video intuitiva y repleta de funciones, cualquier creador de contenido o negocio puede crear videos para reels de alta calidad sin necesidad de ser un experto en edici\u00f3n.\\n\\n \\n1. Planificaci\u00f3n y gui\u00f3n\\n \\nAntes de encender tu c\u00e1mara o abrir CapCut, dedica tiempo a definir con claridad qu\u00e9 quieres comunicar, c\u00f3mo lo har\u00e1s y qu\u00e9 quieres lograr con tu reel. Esto es clave para crear contenido de alto valor. El storytelling sigue siendo el alma de cualquier contenido audiovisual: aunque el formato sea breve, tu reel debe narrar una peque\u00f1a historia con inicio, desarrollo y cierre.\\n \\n1. Define tu objetivo\\n \\n\u00bfBuscas educar a tu p\u00fablico sobre un producto? \u00bfQuieres mostrar un tutorial breve de algo relacionado con tu negocio? \u00bfO simplemente entretener para reforzar tu branding?...","blurb":"En la era del contenido de corta duraci\u00f3n, los reels se han convertido en una de las herramientas m\u00e1s efectivaspara captar la atenci\u00f3n de tu audiencia en redes sociales. Con CapCut; una aplicaci\u00f3n de edici\u00f3n de video intuitiva y repleta de funciones, cualquier creador de contenido o negocio puede...","pendingCommentsCount":0,"approvedCommentsCount":0},{"id":47760843,"state":"published","settings":{"htmlSectionsLatestVersion":1748274980,"metaDescription":"Descubre las diferencias clave entre MP3 y WAV \u2014calidad, tama\u00f1o y compatibilidad\u2014 y aprende a elegir el formato ideal para tus reels, videos y proyectos de voiceover.","customSlug":"mp3-wav-audio-videos","components":{"23915398":"\u0026lt;!DOCTYPE html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n \u0026lt;meta charset=\"UTF-8\"\u0026gt;\n \u0026lt;title\u0026gt;Bot\u00f3n Full Width sin Espacio\u0026lt;\/title\u0026gt;\n \u0026lt;style\u0026gt;\n * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n html, body {\n width: 100%;\n }\n .seccion-boton {\n width: 100%;\n }\n \/* Contenedor que define la altura seg\u00fan la imagen real *\/\n .wrapper {\n position: relative;\n width: 100%;\n }\n .wrapper img.layout {\n width: 100%;\n display: block;\n visibility: hidden; 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\/* Ancho deseado del bot\u00f3n *\/\n max-width: 80%; \/* Nunca m\u00e1s ancho que el 80% del contenedor *\/\n }\n\n \/* Imagen \u201clayout\u201d invisible para fijar altura *\/\n .wrapper-small img.layout {\n width: 100%;\n display: block;\n visibility: hidden;\n }\n\n \/* El enlace que cubre ese espacio exacto *\/\n .boton-small {\n position: absolute;\n top: 0; left: 0;\n width: 100%;\n height: 100%;\n display: block;\n cursor: pointer;\n }\n\n .boton-small img {\n position: absolute;\n top: 0; left: 0;\n width: 100%;\n height: 100%;\n object-fit: contain;\n }\n\n \/* Oculta\/visibiliza seg\u00fan hover, sin transici\u00f3n *\/\n .boton-small img.hover {\n opacity: 0;\n }\n .boton-small:hover img.normal {\n opacity: 0;\n }\n .boton-small:hover img.hover {\n opacity: 1;\n }\n \u0026lt;\/style\u0026gt;\n\u0026lt;\/head\u0026gt;\n\u0026lt;body\u0026gt;\n\n \u0026lt;div class=\"wrapper-small\"\u0026gt;\n \u0026lt;!-- Imagen invisible para \"medir\" la altura --\u0026gt;\n \u0026lt;img class=\"layout\" src=\"https:\/\/i.imgur.com\/7pRxd0g.png\" alt=\"\"\u0026gt;\n \u0026lt;!-- Bot\u00f3n real sobre esa \u00e1rea --\u0026gt;\n \u0026lt;a href=\"https:\/\/www.creativvo.com.mx\/voiceover\" class=\"boton-small\" target=\"_blank\"\u0026gt;\n \u0026lt;img src=\"https:\/\/i.imgur.com\/7pRxd0g.png\" alt=\"Normal\" class=\"normal\"\u0026gt;\n \u0026lt;img src=\"https:\/\/i.imgur.com\/3Algyex.png\" alt=\"Hover\" class=\"hover\"\u0026gt;\n \u0026lt;\/a\u0026gt;\n \u0026lt;\/div\u0026gt;\n\n\u0026lt;\/body\u0026gt;\n\u0026lt;\/html\u0026gt;"}},"title":"MP3 vs. WAV: \u00bfCu\u00e1l formato de audio es mejor para tus videos?","icon":{"type":"Image","id":"085b2c6d-9708-4451-b3ae-a850a408c0cf","defaultValue":null,"linkUrl":"","thumbUrl":"!","url":"!","caption":"","description":"","storageKey":"7829410\/990762_197884","storage":"s","storagePrefix":null,"format":"png","borderRadius":null,"aspectRatio":null,"h":1080,"w":1920,"s":75467,"newTarget":true,"noCompression":false,"focus":null},"headerImage":{"type":"Blog.BackgroundImage","id":"f_f816d320-1483-4ff3-8b38-24218c1706c5","defaultValue":false,"url":"","textColor":"","sizing":"","userClassName":"","videoUrl":"","videoHtml":"","storageKey":null,"storage":null,"format":null,"h":null,"w":null,"s":null,"useImage":false,"focus":null,"backgroundColor":{"themeColorRangeIndex":null,"value":"#FFFFFF","type":null}},"firstContentImage":{"type":"Image","id":"085b2c6d-9708-4451-b3ae-a850a408c0cf","defaultValue":null,"linkUrl":"","thumbUrl":"!","url":"!","caption":"","description":"","storageKey":"7829410\/990762_197884","storage":"s","storagePrefix":null,"format":"png","borderRadius":null,"aspectRatio":null,"h":1080,"w":1920,"s":75467,"newTarget":true,"noCompression":false,"focus":null},"publishedAt":"2025-05-22T23:51:15.786-07:00","updatedAt":"2025-05-26T16:39:40.926-07:00","createdAt":"2025-05-22T21:36:35.363-07:00","publicUrl":"https:\/\/www.voicyn.mx\/blog\/mp3-wav-audio-videos","relativeUrl":"\/blog\/mp3-wav-audio-videos","pinned":false,"allTagsList":["VoiceOver"],"postedToWechat":false,"longBlurb":"\\nAl trabajar en la edici\u00f3n de contenido audiovisual \u2014ya sea un Reel de Instagram, un video de YouTube o un proyecto de VoiceOver \u2014 la elecci\u00f3n del formato de audio puede marcar una gran diferencia en la calidad final, la compatibilidad y el tama\u00f1o de tus archivos. Los dos formatos m\u00e1s populares hoy en d\u00eda son MP3 y WAV, cada uno con ventajas y limitaciones claras. A continuaci\u00f3n, exploraremos en detalle en qu\u00e9 consisten estos formatos, c\u00f3mo afectan tu flujo de trabajo en edici\u00f3n de video y VoiceOver, y te ayudaremos a decidir cu\u00e1l se adapta mejor a tus necesidades espec\u00edficas.\\n \\n\\n \\n\u00bfQu\u00e9 es MP3?\\n \\nMP3 (MPEG-1 Audio Layer III) es un formato de audio que utiliza algoritmos de compresi\u00f3n para reducir el tama\u00f1o del archivo eliminando informaci\u00f3n que, en teor\u00eda, el o\u00eddo humano no percibe f\u00e1cilmente. Gracias a su capacidad de generar archivos ligeros sin sacrificar dr\u00e1sticamente la experiencia auditiva, MP3 se ha convertido en el est\u00e1ndar de facto para:\\n Distribuci\u00f3n online:...","blurb":"Al trabajar en la edici\u00f3n de contenido audiovisual \u2014ya sea un Reel de Instagram, un video de YouTube o un proyecto de VoiceOver \u2014 la elecci\u00f3n del formato de audio puede marcar una gran diferencia en la calidad final, la compatibilidad y el tama\u00f1o de tus archivos. Los dos formatos m\u00e1s populares...","pendingCommentsCount":0,"approvedCommentsCount":0},{"id":47714539,"state":"published","settings":{"htmlSectionsLatestVersion":1748405696,"hideBlogDate":false,"metaDescription":"Descubre c\u00f3mo el VoiceOver profesional potencia tus reels, anuncios y videos corporativos. Aumenta engagement, retenci\u00f3n y conversiones con voz aut\u00e9ntica.","customSlug":"dale-voz-a-tu-marca-con-voiceover","components":{"23916009":null,"23916016":"\u0026lt;!DOCTYPE html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n \u0026lt;meta charset=\"UTF-8\"\u0026gt;\n \u0026lt;title\u0026gt;Bot\u00f3n Full Width sin Espacio\u0026lt;\/title\u0026gt;\n \u0026lt;style\u0026gt;\n * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n html, body {\n width: 100%;\n }\n .seccion-boton {\n width: 100%;\n }\n \/* Contenedor que define la altura seg\u00fan la imagen real *\/\n .wrapper {\n position: relative;\n width: 100%;\n }\n .wrapper img.layout {\n width: 100%;\n display: block;\n visibility: hidden; \/* solo para tomar la altura *\/\n }\n \/* El enlace que \"flota\" encima y ocupa todo el espacio *\/\n .boton {\n position: absolute;\n top: 0; left: 0;\n width: 100%;\n height: 100%;\n display: block;\n cursor: pointer;\n }\n .boton img {\n position: absolute;\n top: 0; left: 0;\n width: 100%;\n height: 100%;\n object-fit: cover;\n }\n .boton img.hover {\n opacity: 0;\n }\n .boton:hover img.normal {\n opacity: 0;\n }\n .boton:hover img.hover {\n opacity: 1;\n }\n \u0026lt;\/style\u0026gt;\n\u0026lt;\/head\u0026gt;\n\u0026lt;body\u0026gt;\n\n \u0026lt;section class=\"seccion-boton\"\u0026gt;\n \u0026lt;div class=\"wrapper\"\u0026gt;\n \u0026lt;!-- Esta imagen invisible sirve solo para dar altura al contenedor --\u0026gt;\n \u0026lt;img class=\"layout\" src=\"https:\/\/i.imgur.com\/QjNceBd.png\" alt=\"\"\u0026gt;\n \u0026lt;!-- Bot\u00f3n sobre ese espacio --\u0026gt;\n \u0026lt;a href=\"https:\/\/www.creativvo.mx\/voiceover\" target=\"_blank\" class=\"boton\"\u0026gt;\n \u0026lt;img src=\"https:\/\/i.imgur.com\/cbVQnx9.png\" alt=\"Normal\" class=\"normal\"\u0026gt;\n \u0026lt;img src=\"https:\/\/i.imgur.com\/0uv9eJQ.png\" alt=\"Hover\" class=\"hover\"\u0026gt;\n \u0026lt;\/a\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/section\u0026gt;\n\n\u0026lt;\/body\u0026gt;\n\u0026lt;\/html\u0026gt;","23916077":"\u0026lt;!DOCTYPE html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n \u0026lt;meta charset=\"UTF-8\"\u0026gt;\n \u0026lt;title\u0026gt;Bot\u00f3n Full Width sin Espacio\u0026lt;\/title\u0026gt;\n \u0026lt;style\u0026gt;\n * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n html, body {\n width: 100%;\n }\n .seccion-boton {\n width: 100%;\n }\n \/* Contenedor que define la altura seg\u00fan la imagen real *\/\n .wrapper {\n position: relative;\n width: 100%;\n }\n .wrapper img.layout {\n width: 100%;\n display: block;\n visibility: hidden; 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\/* se adapta hasta 800px *\/\n margin: 0 auto 30px;\n }\n\n \/* Shadow-box con gradiente animado *\/\n .indice-responsive-wrapper .shadow-box {\n position: absolute;\n top: 8px; left: 8px;\n width: 100%; height: 100%;\n border-radius: 20px;\n background: linear-gradient(135deg, #00acee, #39b91f, #00acee);\n background-size: 300% 300%;\n animation: flow 6s ease infinite;\n z-index: 0;\n }\n\n @keyframes flow {\n 0% { background-position: 0% 50%; }\n 50% { background-position: 100% 50%; }\n 100% { background-position: 0% 50%; }\n }\n\n .indice-responsive-wrapper .box {\n position: relative;\n background: #fff;\n border-radius: 20px;\n padding: 25px 30px;\n box-shadow: 0 8px 20px rgba(0,0,0,0.1);\n border: 3px solid #000;\n z-index: 1;\n overflow: hidden;\n }\n\n .indice-responsive-wrapper h2 {\n margin: 0 0 16px;\n font-size: 24px;\n color: #222;\n text-align: center;\n }\n\n .indice-responsive-wrapper ul {\n list-style: none;\n padding: 0;\n margin: 0;\n }\n\n .indice-responsive-wrapper li {\n margin-bottom: 10px;\n font-size: 16px;\n font-weight: 600;\n color: #333;\n text-align: left; \/* texto alineado a la izquierda *\/\n transition: color 0.2s ease;\n }\n\n .indice-responsive-wrapper li:hover {\n color: #00acee;\n }\n\n @media (max-width: 600px) {\n .indice-responsive-wrapper .box {\n padding: 20px 15px;\n }\n .indice-responsive-wrapper h2 {\n font-size: 20px;\n }\n .indice-responsive-wrapper li {\n font-size: 15px;\n margin-bottom: 8px;\n }\n }\n \u0026lt;\/style\u0026gt;\n\u0026lt;\/head\u0026gt;\n\u0026lt;body\u0026gt;\n \u0026lt;div class=\"indice-responsive-wrapper\"\u0026gt;\n \u0026lt;div class=\"shadow-box\"\u0026gt;\u0026lt;\/div\u0026gt;\n \u0026lt;div class=\"box\"\u0026gt;\n \u0026lt;h2\u0026gt;\u00cdndice del art\u00edculo\u0026lt;\/h2\u0026gt;\n \u0026lt;ul\u0026gt;\n \u0026lt;li\u0026gt;1. \u00bfPor qu\u00e9 invertir en Voiceover?\u0026lt;\/li\u0026gt;\n \u0026lt;li\u0026gt;2. Beneficios en marketing digital\u0026lt;\/li\u0026gt;\n \u0026lt;li\u0026gt;3. Casos de \u00e9xito reales\u0026lt;\/li\u0026gt;\n \u0026lt;li\u0026gt;4. C\u00f3mo elegir tu voz en off\u0026lt;\/li\u0026gt;\n \u0026lt;li\u0026gt;5. Pr\u00f3ximos pasos y servicios\u0026lt;\/li\u0026gt;\n \u0026lt;\/ul\u0026gt;\n \u0026lt;\/div\u0026gt;\n \u0026lt;\/div\u0026gt;\n\u0026lt;\/body\u0026gt;\n\u0026lt;\/html\u0026gt;","23954353":null,"23954415":"\u0026lt;a href=\"https:\/\/www.creativvo.com.mx\/blog\/dale-voz-a-tu-marca-con-voiceover#beneficios\"\u0026gt;\n Ver Beneficios de VoiceOver\n\u0026lt;\/a\u0026gt;","23954433":"\u0026lt;!DOCTYPE html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n \u0026lt;meta charset=\"UTF-8\" \/\u0026gt;\n \u0026lt;title\u0026gt;Enlace Ancla Estilizado\u0026lt;\/title\u0026gt;\n \u0026lt;style\u0026gt;\n @import url('https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@400;600\u0026amp;display=swap');\n\n \/* Clase para enlaces ancla *\/\n .anchor-link {\n font-family: 'Open Sans', sans-serif;\n font-weight: 600; \/* bold *\/\n font-size: 1rem; \/* cambia este valor seg\u00fan necesites *\/\n color: #007BFF; \/* color azul *\/\n text-decoration: none;\n transition: color 0.2s ease, transform 0.2s ease;\n }\n .anchor-link:hover {\n color: #0056b3;\n transform: scale(1.05);\n }\n\n \/* Ejemplo de variable CSS para tama\u00f1o *\/\n \/* :root { --anchor-size: 1.2rem; }\n .anchor-link { font-size: var(--anchor-size); } *\/\n \u0026lt;\/style\u0026gt;\n\u0026lt;\/head\u0026gt;\n\u0026lt;body\u0026gt;\n\n \u0026lt;!-- Enlace que lleva a la secci\u00f3n con id=\"beneficios\" --\u0026gt;\n \u0026lt;a href=\"https:\/\/www.creativvo.com.mx\/blog\/dale-voz-a-tu-marca-con-voiceover#beneficios\"\n class=\"anchor-link\"\u0026gt;\n Ver \u201cBeneficios de incorporar VoiceOver en tus videos\u201d\n \u0026lt;\/a\u0026gt;\n\n\u0026lt;\/body\u0026gt;\n\u0026lt;\/html\u0026gt;","23954475":null,"23974696":"\u0026lt;!DOCTYPE html\u0026gt;\n\u0026lt;html lang=\"es\"\u0026gt;\n\u0026lt;head\u0026gt;\n \u0026lt;meta charset=\"UTF-8\" \/\u0026gt;\n \u0026lt;meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/\u0026gt;\n \u0026lt;title\u0026gt;Bot\u00f3n Contratar\u0026lt;\/title\u0026gt;\n \u0026lt;style\u0026gt;\n \/* Reset b\u00e1sico *\/\n * { box-sizing: border-box; margin: 0; padding: 0; }\n body {\n display: flex;\n align-items: center;\n justify-content: center;\n height: 100vh;\n background: #f5f5f5;\n font-family: Arial, sans-serif;\n }\n \/* Estilos del bot\u00f3n *\/\n .btn-contratar {\n display: inline-block;\n padding: 12px 32px;\n background: #000;\n color: #fff;\n text-decoration: none;\n font-weight: bold;\n border-radius: 8px;\n transition: background .2s, transform .2s;\n cursor: pointer;\n }\n .btn-contratar:hover {\n background: linear-gradient(135deg, #00acee, #39b91f);\n transform: translate(-2px, -2px);\n }\n \u0026lt;\/style\u0026gt;\n\u0026lt;\/head\u0026gt;\n\u0026lt;body\u0026gt;\n \u0026lt;a href=\"https:\/\/wa.me\/526645792792?text=Estoy%20interesado%20en%20contratar\" class=\"btn-contratar\" target=\"_blank\"\u0026gt;\n CONTRATAR\n \u0026lt;\/a\u0026gt;\n\u0026lt;\/body\u0026gt;\n\u0026lt;\/html\u0026gt;"}},"title":"Dale voz a tu marca: descubre el poder del VoiceOver","icon":{"type":"Image","id":"085b2c6d-9708-4451-b3ae-a850a408c0cf","defaultValue":null,"linkUrl":"","thumbUrl":"!","url":"!","caption":"","description":"","storageKey":"7829410\/307546_499891","storage":"s","storagePrefix":null,"format":"png","borderRadius":null,"aspectRatio":null,"h":1080,"w":1920,"s":82893,"newTarget":true,"noCompression":false,"focus":null},"headerImage":{"type":"Blog.BackgroundImage","id":"f_f816d320-1483-4ff3-8b38-24218c1706c5","defaultValue":false,"url":"","textColor":"","sizing":"","userClassName":"","videoUrl":"","videoHtml":"","storageKey":null,"storage":null,"format":null,"h":null,"w":null,"s":null,"useImage":false,"focus":null,"backgroundColor":{"themeColorRangeIndex":null,"value":"#FFFFFF","type":null}},"firstContentImage":{"type":"Image","id":"085b2c6d-9708-4451-b3ae-a850a408c0cf","defaultValue":null,"linkUrl":"","thumbUrl":"!","url":"!","caption":"","description":"","storageKey":"7829410\/307546_499891","storage":"s","storagePrefix":null,"format":"png","borderRadius":null,"aspectRatio":null,"h":1080,"w":1920,"s":82893,"newTarget":true,"noCompression":false,"focus":null},"publishedAt":"2025-05-21T22:56:54.518-07:00","updatedAt":"2025-05-27T21:18:39.778-07:00","createdAt":"2025-05-21T19:55:34.324-07:00","publicUrl":"https:\/\/www.voicyn.mx\/blog\/dale-voz-a-tu-marca-con-voiceover","relativeUrl":"\/blog\/dale-voz-a-tu-marca-con-voiceover","pinned":false,"allTagsList":["VoiceOver"],"postedToWechat":false,"longBlurb":"\\nEn el mundo del marketing digital, cada segundo cuenta para captar y retener la atenci\u00f3n de tu audiencia. Y el VoiceOver se ha posicionado como la estrategia clave para destacar entre tantos videos en reels, TikTok, YouTube Shorts y anuncios en redes sociales.\\n \\n\u00bfQu\u00e9 es el VoiceOver y por qu\u00e9 es clave para tu estrategia?\\n \\nEl VoiceOver es la grabaci\u00f3n de una narraci\u00f3n en off (grabaci\u00f3n de voz), que se agrega a un video para explicar lo que sucede y para hacerlo m\u00e1s informativo y atractivo. La grabaci\u00f3n de voz puede ser realizada por ti, o por un artista de voz (VoiceOver artist), si quieres hacerlo m\u00e1s profesional. Seguramente has escuchado alg\u00fan anuncio con una voz profesional, ya que muchas marcas utilizan este servicio para transmitir sus mensajes publicitarios y hacerlos muy llamativos, a diferencia de la voz gen\u00e9rica de IA (inteligencia artificial) que muchos negocios usan para sus videos en redes sociales (especialmente en reels), por ejemplo, esa voz que todo mundo...","blurb":"En el mundo del marketing digital, cada segundo cuenta para captar y retener la atenci\u00f3n de tu audiencia. 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INSCRIBIRME
VER TEMARIO
Objetivo general

Brindar a los participantes las herramientas y conocimientos necesarios para crear campañas de publicidad efectivas en Facebook e Instagram, desde la comprensión de conceptos básicos de marketing digital hasta la implementación de anuncios y el análisis de resultados, orientados al incremento de ventas en sus negocios.
Crea campañas publicitarias efectivas en Facebook e Instagram.

Este curso está diseñado para emprendedores y personas interesadas en desarrollar habilidades en publicidad digital para promover sus productos y servicios en las plataformas de Meta (Facebook, Instagram y WhatsApp).
¿Qué aprenderás en este curso?

Aprende desde cero a hacer anuncios en Facebook e Instagram. Te enseñaremos a crear tus primeras campañas, elegir a quién mostrar tus anuncios y cómo mejorar tus resultados.
Temario
Esto veremos en los 3 días del curso
DÍA 1
Módulo I: Conceptos básicos del Marketing Digital.

• ¿Qué es el Marketing Digital?
• Tendencias del Marketing Digital
• Introducción a la Publicidad Digital de Facebook
• Términos y conceptos de Publicidad Digital
• Analizando al Consumidor Digital
• Conoce a tu audiencia

Módulo II: Introducción a los anuncios de Facebook e Instagram.

• ¿Por qué veo anuncios en Facebook e Instagram?
• ¿Cómo funciona la publicidad en Facebook?
• Elementos de un anuncio
• ¿Qué hay detrás de un anuncio?
• La relevancia de los anuncios
• ¿Dónde se ven tus anuncios?
• Ciclo de ventas del usuario
• ¿Quién es tu cliente ideal?
• ¿Qué es Meta Ads?
• Recorrido por el Administrador de Anuncios
DÍA 2
Módulo III: Machine Learning.

• Estadística e Inteligencia Artiﬁcial
• ¿Qué es el Machine Learning?
• Herramientas de inteligencia artificial
• El poder de los objetivos de campaña
• Sistema de Entrega de Anuncios
• Fase de aprendizaje de los anuncios
• Meta Advantage +

Módulo IV: Estructura y conﬁguración de plataforma.

• Creación y optimización de Fan Page y cuenta de Instagram del negocio
• Configuración de WhatsApp Business
• Meta Business Suite: Cuentas y Activos
• Creación de Business Manager
• Creación de Cuenta Publicitaria
DÍA 3
Módulo V: Creando nuestra primera campaña.

• Estructura de la publicidad en tres niveles
• Estructura de campañas rentables
• ¿Qué quieres conseguir con tu campaña?
• Eligiendo nuestros objetivos de campaña
• La estrategia en Facebook Ads
• Lanzamiento de campañas

Módulo VI: Conﬁguración del conjunto de anuncios.

• ¿Cómo organizar mis conjuntos de anuncios?
• Simpliﬁcación de conjuntos de anuncios
• Introducción a los públicos en Facebook
• La temperatura del público
• Estrategias de Segmentación
• Técnicas para encontrar intereses
• Ubicaciones y presupuesto
• Últimas recomendaciones
Temario
Esto veremos en los 3 días del curso
DÍA 1
Módulo I: Introducción a la Publicidad Digital
¿Qué es la publicidad digital y cómo funciona?
El ecosistema publicitario en Facebook e Instagram.
Principios del marketing digital: embudo de conversión y customer journey.
Tipos de anuncios y formatos disponibles en Facebook e Instagram.
Objetivos de campaña: reconocimiento, consideración y conversión.

Módulo II: Conociendo al Consumidor Digital y su Comportamiento
Psicología del consumidor digital.
¿Qué atrae la atención del usuario en redes sociales?
Comportamiento de compra y fases del proceso de decisión.
Segmentación avanzada del consumidor: intereses, comportamientos y demografía.
Análisis de tendencias y datos de consumo.

Módulo III: Optimización de Perfiles en Redes Sociales
Optimización de perfiles de Facebook e Instagram.
Reels y contenido orgánico en Instagram.
Introducción al diseño de anuncios: cómo crear gráficos que venden.
Uso de Canva para diseñar anuncios.
CapCut: creación de videos cortos y reels.
Configuración de WhatsApp Business para empresas.
DÍA 2
Módulo IV: Configuración de Business Manager y Cuentas Publicitarias
¿Qué es Business Manager y cómo configurarlo desde cero?
Configuración de cuentas publicitarias y asignación de roles.
Conexión de páginas, cuentas de Instagram y WhatsApp con Business Manager.
Explicación de la estructura: campañas, conjuntos de anuncios y anuncios.

Módulo V: Segmentación y Públicos en Facebook e Instagram Ads
Segmentación básica vs. segmentación avanzada.
Creación de públicos personalizados: cómo aprovechar tus propios datos.
Públicos similares (Lookalike Audiences) para ampliar el alcance.
Estrategias de remarketing.

Módulo VI: Creación y Gestión de Campañas Publicitarias
Configuración paso a paso de una campaña publicitaria.
Explicación detallada de los tres pilares: campaña, conjunto de anuncios y anuncios.
Asignación de presupuesto y selección de ubicaciones.
Creación de anuncios en función de los objetivos (alcance, tráfico, conversiones).
Diferentes formatos de anuncios: imagen, video, carrusel, reels.
DÍA 3
Módulo VII: Lanzamiento y Optimización de Campañas
Lanzamiento oficial de una campaña: recomendaciones para la fase de aprendizaje.
Errores comunes al lanzar campañas y cómo evitarlos.
Monitoreo de resultados iniciales: qué observar en la fase de aprendizaje.
Estrategias para escalar campañas exitosas sin interrumpir su rendimiento.

Módulo VIII: Análisis de Métricas y Optimización de Campañas
Principales métricas de éxito de tus campañas.
Analizando el rendimiento de las campañas.
Cómo ajustar campañas en función de los resultados obtenidos.
Estrategias de optimización continua para mejorar el retorno de la inversión.
¿Te gustaría aprender a crear anuncios en facebook e Instagram?

Inscribirme ahora

Hablar por WhatsApp

Botón de WhatsApp con Imagen

Crea campañas publicitarias efectivas en Facebook e Instagram.

Temario

Esto veremos en los 3 días del curso

DÍA 1

Temario

Esto veremos en los 3 días del curso

DÍA 1

Módulo I: Introducción a la Publicidad Digital

Módulo II: Conociendo al Consumidor Digital y su Comportamiento

Módulo III: Optimización de Perfiles en Redes Sociales

DÍA 2

Módulo IV: Configuración de Business Manager y Cuentas Publicitarias

Módulo V: Segmentación y Públicos en Facebook e Instagram Ads

Módulo VI: Creación y Gestión de Campañas Publicitarias

DÍA 3

Módulo VII: Lanzamiento y Optimización de Campañas

¿Te gustaría aprender a crear anuncios en facebook e Instagram?

Crea campañas publicitarias efectivas en Facebook e Instagram.

Temario

Esto veremos en los 3 días del curso

DÍA 1

Temario

Esto veremos en los 3 días del curso

DÍA 1

Módulo I: Introducción a la Publicidad Digital

Módulo II: Conociendo al Consumidor Digital y su Comportamiento

Módulo III: Optimización de Perfiles en Redes Sociales

DÍA 2

Módulo IV: Configuración de Business Manager y Cuentas Publicitarias

Módulo V: Segmentación y Públicos en Facebook e Instagram Ads

Módulo VI: Creación y Gestión de Campañas Publicitarias

DÍA 3

Módulo VII: Lanzamiento y Optimización de Campañas

¿Te gustaría aprender a crear anuncios en facebook e Instagram?